It's
sometimes said that being a Jazz musician can be a thankless job especially if
you were playing a few decades ago. If you think playing the music was tough selling
it was even harder. Thankfully, the Jazz and Smooth Jazz worlds are slowly becoming
more marketable by the season but we have some unsung heroes in the format to
thank, people like Linda Nash. In the seventies as a promo rep for the now legendary
CTI label Nash was the one knocking on the sometimes not so friendly doors trying
to get the music heard. Fast forward to 2003 and Nash still has a passion for
the genres of Jazz and Smooth Jazz and this time around she's the boss having
started her own label Tidal Wave Records. We chatted with Nash via phone in September
2003.
John Beaudin - Let's begin with Demo.
How did you first meet him or hear of him? Linda
Nash - It is amazing. When I first returned to Toronto from Calgary two
and a half years ago a good friend of mine who is another recording artist, who
hasn't recorded in a little while, whose name is George St. Kitts was appearing
in the Lion King. George invited me down to see the Lion King not knowing of course
that the actors in these Broadway type plays don't get free tickets. So, I came
down, I had a beautiful seat and enjoyed the whole thing and there was a guy that
night who was playing Mufasa, who blew me away. His name I saw in the program
was Demo Cates and I still really didn't know who he was. So, I go backstage to
thank George for the ticket and he introduces me to Demo and Demo very sheepishly
says, "Oh, pleased to meet you. I hope you don't mind but would you please
listen to my album." I said, "Oh, sure." But in the meantime I'm
rolling my eyes because I am constantly getting hit on to listen to albums and
music.
Anyways,
I drove home that night and normally I would have stuck it in the trunk of my
car in the CD player and listen to it on the way home. I just couldn't be bothered
and the album cover was kind of so, so and besides this guy is in a Broadway play
and not my thing. So, I go up to the thirty-ninth floor of my apartment, I get
up there and it occurs to me that this guy is going to call my at nine o clock
in the morning to see how I liked his album. Okay, I am thinking, I guess I better
go back down thirty-nine floors to the garage go get the CD out of my car and
listen to it. After three tunes it was 11:45pm and I picked up the phone and called
Demo Cates at home and I said, "Demo, I want to talk to you and now, right
now!" He said, "I just got home from work." I said, "I don't
care, I will meet you at your place or you can meet me at my place or we can meet
for coffee or whatever you want." Demo then said, "Well, my wife is
still awake so if you don't mind coming over here that would be great." So,
I said, "Okay, I will come over there." I later looked at him and I
looked at her and I pointed at him and I said, "Demo, I will help you, I
like what I heard but you got to listen to everything I tell you and if you listen
to everything I tell you, I promise you, you will get somewhere." That is
basically how we met and we have been working together ever since. We have been
in the studio for two years perfecting the album that we've got. We are just both
so very proud of it. The studio here in Calgary by the way is so proud of it and
the engineers are proud of it and it is just something I am really thrilled to
put my name on.
John
- So it was done at your husband Lanny's studio the "Beach," right?
Did he actually work on it?
Linda - Absolutely and most of the beds were done actually at Eddie
Bullen's
because Eddie did a lot of the arranging. All of the cleaning up and all of the
mixing and the mastering and the sweetening and all of that was all done at the
beach here in Calgary. Lanny was the main head engineer on this whole thing.
John
- Obviously when you heard it what was it about that first take that really
hit you?
Linda
- I am very much an instrumental person and I am a violinist myself, I am a musician.
The first thing that really blew my away with Demo is the skill of his saxophone
playing. I was shocked. I knew he could sing because I had just heard him that
night in "The Lion King." He has this gorgeous, sultry, silky, sexy
voice. I kind of expected that from Demo but when I heard him play the saxophone
I was completely blown over. I have worked with the greats of the greats and many
legends of today from day one. Demo to me was right up there with those legends.
John
- He must have been incredibly enthusiastic when he got you to work with.
Was he really hungry to get into the project and make it?
Linda
- Demo is so easy to work with. He wasn't hungry in the sense that he was starving
for money because he was making a lot of money in "The Lion King." He
was front and center in The Lion King and he was a star in that show. He was definitely
hungry though to finally get a break. I think it had gotten to the point where
Demo for the last number of years that he has been in Canada has done so many
other things aside from concentrating on being a solo recording artist. It was
not a burning desire, not because it was not what he wanted but because it sort
of eluded him while he had been in Canada. He was busy doing so many things. When
this did come up and I saw the potential and the artistry in this guy then his
enthusiasm really sparked and actually you could just see his whole persona change.
Demo suddenly had more of sparkle in his eye than ever before and a bigger smile
on his face.
John
- Tell me about the first single. Was it a joint thing between the two of you?
Did you always know that was going to be the first single?
Linda
- Actually, Demo chose the song to record. The album started out to be an album
of all originals and Demo as I said is a brilliant song writer. Much to my own
surprise, he is one of the best! He is brilliant at doing bridges which I give
him a lot of credit for because those are the most difficult to write. He came
to me and he said, "You know Linda there is a song that I really like that
was a hit written by Smokey Robinson and I would really love to record that song."
I said, "Which one?" It was called "I'll Try Something New"
and I knew the song and I thought Demo would do a great job on that song. It just
came out so good and we all agreed that should be the first single.
John
- I was looking up the song and I thought just Smokey and the Miracles had done
it but the Supremes have done it too.
Linda
- Yes, they put in on an album in 1974.
John
- A few people had recorded that actual song, it of course being a Motown oriented
song you get so many people recording it. It is almost a new song I think to a
lot of people.
Linda
- It is almost a new song yet it is a familiar song. It is a smooth and uplifting
song and it just puts a lilt in your walk.
John
- There is richness to the way he sings. It is such a positive thing when you
first hear his voice in the beginning that is what kind of struck me about the
song. So, "The Wave" in Hamilton is starting to play it?
Linda
-Yes, they have. The other thing I wanted to say about Demo choosing that song
is that Demo usually writes about his wife. Most of his beautiful love songs are
songs about how he feels about his wife, Diane. This particular song happened
to also fit. I think it was another reason he chose that song.
John
- What else is on the album?
Linda
- All the rest of the album except for one other tune are all originals. The other
tune Demo I am so proud of because he wrote lyrics to a Freddy Hubbard standard
called "Little Sunflower." That song has been covered probably thirty
or forty times by many, many artists.
John
- And always been an instrumental hasn't it?
Linda
- Always been an instrumental except for two versions that I have heard
and one version by Al Jarreau and another version by an unknown artist with other
lyrics that I wasn't very familiar with. The way this happened was Freddy Hubbard
who I use to work with at CTI called me one day and said, "Linda, why don't
you have one of your artists write some new lyrics for me for this tune? I am
not really that in love with the ones that are out there." I said, "Okay,
let me see what I can do and get back to you. So, I told Demo to write lyrics
to this song and I didn't tell him anything that I knew about the song and I knew
a lot about it. Freddy Hubbard had written that song for his five year old son
named Dwayne, who today is around forty. Freddy told me the story that he was
fooling around on the piano looking for a melody and little Dwayne came up beside
him and smiled and (Dad) Freddy Hubbard said to little Dwayne, "Do you like
that song? Well, this song is going to be for you Dwayne because you are like
my little sunflower. That is what I am going to call it, "Little Sunflower."
Now, I did not tell Demo that story. I just wanted Demo to see what he could come
up with. Demo came back with lyrics about his daughter. I played it for Freddy
on the telephone, coincidentally on Freddy's birthday and Freddy Hubbard called
me back practically in tears so touched and said, "Those are the most beautiful
lyrics that he has heard on that tune." So that has gone on that album too.
John
- There are some instrumental songs on there or are they all vocals?
Linda
- It is half and half I would say. In fact, there are a couple of Latin oriented
tunes. There is another tune that Demo actually had on his last album called "Mon
Amis" and there is a great story about that one because we totally redid
the song and it has a wonderful Latin rhythm now with all live players. The great
story with that one was when I went to see Demo that very first night and I had
said if he listens to me I will help him. I said to him "You know Demo, that
instrumental Mon Amis, why don't we write some lyrics to it. "No, No, No,"
said Demo. "I don't want lyrics and it was never meant to have lyrics."
The very next day I have a message on my machine in Toronto from Demo Cates playing
his CD in the background and he said, "You know Linda, you kind of inspired
me and I kind of stayed up last night and I came up with these lyrics for Mon
Amis and I hope you like them." Boom, that was that and they were great,
they were absolutely great! We redid the song with a complete Latin oriented Jazz
rhythm to it and it just came out incredible. It is one of the best songs on the
album!
John
- When is the album coming out?
Linda
- We are hoping the album comes out before Christmas. We are finalizing our distribution
right now with a major label, which I don't want to say anything more about.
John
- The album is called "Finding Demo"
when's his Disney DVD coming out?(laughing)
Linda
- (laughing)
John
- I love that title! When I first saw his name and I wasn't familiar with him
when I first saw his name on print, I said Demo.
Linda
-You know Demo had an opportunity to open for George
Benson and
we sent Demo's stuff out to George's booking agent and didn't hear back for days
and days. I finally called him and I said, "Bob, why haven't you called me
back?" He said, "You didn't send me anything, any of his good stuff."
I said, "What are you talking about." He said, "Oh my god, I saw
that thing and I thought it was a demo!" After that, I knew I had a problem
with the name. Demo's full name is Demitrius and he has been called Demo all his
life! So, we aren't changing his name.
John
- I want to go back to CTI and I want to talk about that. Before you were
with CTI were you involved in the music business at all?
Linda
- You are not going to believe this. Before I was hired by CTI, I was a musician
and my life's ambition was to play the violin in the Toronto Symphony Orchestra.
I was working for lawyers and the very day that I was hired by CTI I was accepted
by the University of Windsor Law School.
John
- No kidding!
Linda
- No kidding. So, it was a major decision for me and the music of course has always
been my passion, always. I thought well if you have been accepted once than you
are always accepted in Law school. I have to try this and I don't know when this
opportunity will ever come by again. So, I am going to take this position and
if it doesn't work out, I will go back to Law school. That is what I was doing
prior to being hired by CTI.
John
- How did you find out about the label and were you a Jazz enthusiast
before you worked for them?
Linda
- Absolutely, when you study Classical music really the next step once
you have mastered it whether it is in your head or with an instrument is Jazz.
Once you've reached as far as you can the next step is the improvisation of the
music which is in Jazz. So, I began to study Jazz a lot and really stopped playing
because I was a good musician but not good enough to play Jazz. At that point
when I stopped playing I really started listening. I started buying Jazz oriented
stuff and I bought easy stuff that I could get into at first. Before, I was into
Charlie Parker and John Coltrane and all of that. I started out buying something
by an instrumentalist, whose instrument as a young violin student I hated and
that was the trumpet. To me it always ruined the Orchestra and they played out
of tune, they were too loud and they were too brassy. The first time I heard Freddy
Hubbard play which was in the late 60's I thought that it was a synthesizer. There
was no way on earth that anyone could play that instrument that beautifully. About
two years later I was driving down Younge Street in Toronto in front of the Colonial
Tavern and I was nineteen years old, too young to get in and I see on the marquis
that Freddy Hubbard was playing that week. So, I borrowed someone's ID and went
down to see it.
John
- Were you wowed?
Linda
- I really couldn't believe my ears and this guy really could play the trumpet
the way I heard on this record. At that time his very first album on CTI was about
to be released and he gave me a copy of it. I just started to expand my own personal
library by buying recordings of the artists that were on his record. I bought
Freddy Hubbard and from him I bought a Ron Carter record and then I bought a George
Benson album because he was a side man on that date. I bought a Herbie Hancock
record and although he wasn't a CTI artist, he was a side man on a lot of CTI
products. Before I knew it I owned the entire CTI catalogue. It was about a year
later and I was in Detroit visiting family coming back and I see at the Ford auditorium
a big marquis and it said CTI Winter Jazz Festival. I had no idea what CTI meant
as labels didn't mean anything to me. It featured Freddy Hubbard, George
Benson,
Stanley Turrentine, Grover Washington Jr., Ron Carter, Herbie
Hancock,
Jack DeJohnette and I thought oh, my God! This is a dream come true for me and
I had every one of their albums and it was a complete dream come true for me.
However, I had one little problem. It was four o'clock in the afternoon and I
had a four hour drive ahead of me hopefully if the weather held up and I was starting
a brand new job in the morning at a Law office. So, there was no way I could stay
for this concert, it was out of the question. I thought well I will just go across
the street to the Ponchatrain Hotel because probably Freddy Hubbard is in there
and he's the guy who gave me this album a couple of years ago when it was just
coming out. He wasn't there, he hadn't checked in yet. Freddy Hubbard can often
be late for his concerts. To make a long story short I went down the whole list
and nobody had showed yet except for Ron Carter. So, I went up to Ron Carter's
room and he invited me to stay until Freddy Hubbard came, perfect, perfect gentleman
that he is. He took me to the rehearsal and it was at the rehearsal that I met
the CTI people. They were shocked and so was Ron Carter, who had never met me
before to find out and understand and realize how much I knew about their label.
They were shocked! Then when they found out I grew up with Sam Sniderman's kids
that made it even more interesting to them.
John
- It was a tough market. How did they crack it?
Linda
- They had been thrown out of Sam the Record Man stores and in those days in the
early 70's if Sam Sniderman didn't buy your product and A&A's then forget
it you didn't have any product! Sam in those days also wasn't too fond of Americans.
So, these two American guys come in and they are doing there American thing trying
to sell Sam Sniderman the CTI catalogue. He literally threw them out of the store
and said don't ever come back. So, they hired me for my knowledge of the label
and also quite obviously I didn't know at the time but my connection with Sam
Sniderman's kids and nieces. Before I knew it, I was the top seller for the company
and they didn't tell me any of this stuff. I was so green and had no idea and
they literally threw me to the wolves. They sat down with me one day and they
gave me a list of record industry jargon, told me to start at the top of Younge
Street (which was Steeles Avenue at the time) with my order form and just hit
every record store taking orders. No one told me that the stores open at eleven
and I was there at nine and it was literally like that. I soon realized that I
had to get airplay before I could sell any records and that wasn't that easy either
in those days when you were selling stuff that started with the letter J. That
was in those days called the 'J' word. So, I had to be pretty innovative in how
I was going to get this stuff on the air. When I think back to some of the crazy
things I said and did and how I got it on there, I'm amazed myself. I'd walk in
and they would say, "Get out of here with that Jazz shit!" I would say,
"Jazz, what Jazz? This isn't Jazz this is instrumental music." In those
days the CRTC forced radio to play a certain amount of instrumental music.
John
- Special interest music they use to call it back then.
Linda
- Well, they weren't looking for this exactly! I convinced them somehow that this
would fit for them. I would even go to the extent where I would take the more
avant garde cut and actually scratch them with as safety pin so bad that they
weren't playable. I didn't want them to be turned off of the artist by hearing
the more avant garde things.
John
- So you wouldn't have to go there, huh.
Linda
- Exactly, they would hear things like Bob James "Making love," his
version. George
Benson's
"White Rabbit" and Grover Washington's "Inner City Blues"
and that sort of thing.
John
- You have been in the business a long time, so now looking back there
is something about Jazz artists aside from learning their craft they are just
the nicest people in the world.
Linda
- Absolutely.